BECOME THE COACH WHO LEADS BY EXAMPLE
WHERE FITNESS COACHES WALK THE WALK &
BECOME ELITE LEADERS
Make Sure Your Sound Is Turned ON!
IS THIS YOU?
You coach clients every day.
You write training plans.
You tell them to track their food and stay consistent.
But you’re not living it yourself.
You’re going through the motions in the gym.
You hide from the camera.
You feel like your physique no longer reflects the standard you hold for others.
THE TRUTH?
You don’t need another strategy.
You don’t need another business or education course.
You need to become the coach you say you are.
That’s what we build inside Beyond Built Coach:
A higher standard.
Embodiment before mentorship.
The transformation that makes your brand magnetic again.
THE REAL PROBLEM
You’ve been doing everything they told you to do:
AND YET… YOU STILL FEEL STUCK. WHY?
BECAUSE IF YOU AREN'T WALKING THE WALK, NO AMOUNT OF MARKETING WILL SAVE YOU
When your body, energy, and presence aren’t aligned with your message, your clients feel it.
Clients ghost check-ins → you feel drained, embarrassed, questioning if you’re cut out for this.
Clients cancel after 8 weeks → you feel like a fraud, watching income vanish overnight.
Struggling to get results → you doubt yourself, replay every mistake, and secretly wonder if you’re enough.
THAT'S THE HAMSTER WHEEL MOST COACHES ARE STUCK ON.
VIDEO TESTIMONIALS
TRANSFORMATIONS
Beyond the training routines or meal plans, it's the transformation from the inside out. When your coach understands that real growth happens not only through physical challenges but through mental and emotional resilience, they'll be able to guide you through each setback and celebrating every step forward.
@chadmorganfit unwavering commitment and belief in me pushed me to break past limits I didn't know existed. He helped me confront my own doubts and turn them into fuel for success. These 2 years wasn't just about reaching a number or a look; it was about becoming the best version of myself — someone stronger, more disciplined, and more self-assured.
There's a ton of coaches out there, I realize how lucky I am to have had a coach who saw my potential even when I couldn't, who became not just a coach but a friend, and who gave his all to see me succeed. If you're serious about your fitness goals and ready for real, transformative change, I can't emphasize enough the value of working with a coach who truly invests in you. With the right guidance, support, and belief, your goals are closer than you think. Here's to the next one, and here's to all of you considering making this journey yourselves.
It's worth every step.
OUR COACHING PHILOSOPHY
This isn’t a surface level transformation.
It’s where fitness coaches rebuild their physique, reclaim their authority, and finally embody the standard they ask of their clients.
What we do differently: while you’re being coached, you’re also being mentored on how we lead, how we deliver, and how we create transformations that sell themselves.
TRANSFORM PHYSICALLY. TRANSFORM AS A COACH
Your brand only grows when you do.
This is where fitness coaches stop hiding and start walking the walk, inside and out.
3 PHASES OF TRAINING
THE ATHLETE
This is where we remove the mental load of coaching yourself.
For once, you don’t have to write your own protocols, you follow ours.
In the first 4–6 weeks, we guarantee ROI on every action: a tighter, fuller physique simply by executing the plan.
That means immediate time and energy back to pour into building your clients and your business.
THE STANDARD
This is where you finally diet down and see muscle definition you’ve never seen before.
It’s not just about getting lean, it's about learning the standard you’ll hold your own clients to.
We guide you through a strategic fat loss phase built to last, so you don’t just get shredded, you learn to maintain it, repeat it, and turn it into proof-of-concept for your brand.
Your experience becomes your credibility. Your content shifts from tips to “here’s how I did it.”
MASTERY
This is where we end the cycle most of your clients are stuck in: dieting down, regaining weight, and looking the same.
Instead, we teach you how to reverse into a lifelong build: building an elite physique while staying lean year-round.
You learn how to build muscle while staying lean, ending the cycle of losing & gaining the same 10-20lbs every year.
The journey you go through here becomes the new blueprint for your ideal client journey.
Your transformation becomes your proof of concept. The reason higher-level clients start coming to you already bought in.
You don’t just look the part, you embody the standard and attract people who want to be led at that same level.
THIS ISN'T JUST COACHING, IT'S
THE COMPLETE PATH TO BECOMING AN ELITE COACH
1:1 FITNESS COACHING & MENTORSHIP
Custom training + nutrition tailored to your body, lifestyle, and goals
Elite-level physique transformation to make your brand magnetic
WhatsApp access + weekly check-ins with your coach
EDUCATION & LEADERSHIP DEVELOPMENT
Weekly group calls on training, nutrition, client fulfillment, and leadership
Biweekly mentorship calls for client case reviews & fulfillment audits
Full-access training vault (physique, mindset, leadership, retention systems)
OPERATIONAL SUPPORT & SYSTEMS
Plug-and-play templates for onboarding, check-ins, and offer build outs
Guidance on building a client journey that increases retention and lifetime value
COMMUNITY & NETWORK
Exclusive high-performing coach community + private Slack support on YOUR client scenarios
In-person events & immersive experiences with Chad, Caroline, and the Beyond Built Coaches
ELITE COACHES CONTENT VAULT
All trainings, frameworks, and systems stay with you
Take everything we’ve learned about building our business so you can do the same
THIS IS FOR YOU IF...
✅ You’re coaching clients every day but going through the motions with your training.
✅ You feel like your physique no longer reflects the standard you preach.
✅ You’re tired of preaching discipline to clients that don’t listen.
✅ You’re ready to outsource your protocols to experts so you can focus on your clients and business.
✅ You want to attract higher-level clients by becoming living proof of the journey you lead them through.
✅ You’re ready to learn from coaches who have done exactly what you’re trying to do so you can take your client results & community to level you envision.
✅ You’re ready for a coaching experience that transforms you first so you can lead others with integrity.
WHY WE BUILT THIS OFFER
When we started Beyond Built, it was never about sales scripts, hacks, or looking perfect on Instagram.
It was about becoming the standard in our bodies, our leadership, and our communities.
Truth is we both had to lose ourselves before we could rebuild.
Caroline hit a wall with her health, stepped out of leadership, and felt her identity slip. Almost gave up on coaching & scrolled through indeed searching for her next job. She tried to play the “balanced, perfect” coach online… and it almost broke her. What changed everything was giving herself permission to grind the way she was built to and the moment she did, her health, physique, confidence, and coaching delivery all came back stronger
I spent two years trying to go viral, chasing the perfect content and sales script. In the process, I lost 20 pounds of muscle, my physique, and my identity.
When I finally turned the focus back on me by rebuilding my physique, my habits, and my standard our entire culture leveled up. Our staff upgraded. Our community expanded from 100 to 170+ clients. We scaled to 7 figures. And it all started with me looking in the mirror and deciding to walk the walk again.
That’s why we created The Elite Coach by Beyond Built.
Because your client journey will always be a reflection of your journey.
When you embody the standard, you don’t just get results, you attract higher-level clients, build communities that last, and create businesses that thrive.
Today, Beyond Built has generated over $5M in coaching sales, hosted 12+ live events, and helped hundreds of coaches and athletes transform inside and out. And we’ll tell you this: it was never the tactics alone that got us here. It was embodiment.
And that’s exactly what you’ll find inside this program.
FREQUENTLY ASKED QUESTIONS
Is everything custom to me?
Yes — every training, nutrition, and protocol decision is tailored to your body, goals, and lifestyle. We collect data over time and adjust with precision — no cookie-cutter plans.
Do I have access to all coaches or just one?
You’ll work 1:1 with a lead coach for your personal transformation, but you also get access to the full Beyond Built team inside Slack, weekly calls, and live trainings. You’re not just getting coached — you’re stepping into our staff as if we were part of yours.
What results can I expect?
Our goal is to rebuild your body into a walking billboard for your brand: leaner, more muscular, and more convicted than ever before. Every coach’s starting point is different, but if you execute, you will not only transform physically — you’ll create proof that directly upgrades the quality of clients you attract.
What makes me a good fit for your team?
Coaches who are curious, hungry, and willing to be coached. Not just coached, but pushed & told what they need to be told vs. handheld. If you want to embody the standard you expect from clients and you’re ready to lead with integrity you’ll thrive here.
What happens if I miss a check-in?
We're not babysitters. If you miss, protocols don't adjust and progress stalls. This is the same standard you should demand of your own clients. We hold you accountable so you can hold others accountable.
How do check ins work?
You'll fill out a detailed form weekly. We use your biofeedback to refine protocols, but also to mentor you on how to apply the same systems to your clients. This isn't just feedback for you, it's education you can pay forward.
Do you help with client fulfillment & systems?
Yes. On top of your personal coaching, you'll also get access to mentorship on client delivery, check-in systems, retention strategies, training/nutrition protocols and leadership. Everything we do for you, we show you how to replicate for your clients.
What mentorship support do I get beyond fitness?
You'll have access to group mentorship calls, Slack support, & our resource library. We review client cases, help troubleshoot tricky situations, and show you how to apply Beyond Built's frameworks to your business.
How much time should I expect to invest per week?
You'll train and check in like an athlete, but this isn't about adding hours of busywork. It's about removing decision fatigue, reclaiming energy, and redirecting that focus into your clients & business.